A couple of weeks ago, I set up a new web site for our bookstore. At the same time, I set up Google Analytics. The tool, which is very easy to use, is also FREE. Now, I can measure how well I am doing in meeting my objectives (read Tips to Establish Your Blog). Among many other things, the tool tells me how long a user stays on a particular page and even which city most of my viewers are coming from.
**Even though we are located in Apex, most of my web visitors are in Cary! How is that for reaching a broader market!**
Using the tool, I can tell you that since republishing the site, I have had 220 visitors, of which 166 of them were unique. During these visits, there were 812 page views. Visitors stayed on the site for an average of 5 minutes and clicked through 3.6 pages per visit. Half of my visitors came through from the Google searching and various others came directly to http://www.allbookedupsalemstreet.com/ or via Facebook.
Now, these may not be great numbers (yet), but they are telling me more than what I knew a few weeks ago!
If you have a web site, sign up for Google Analytics! You’ll be surprised at how easy it is to obtain data (which is not so revealing that it would be considered “lurking” as my teenage son would called it) to market your product (books, self, cheesecake, etc.)
By the way, one of my objectives is to increase followers by 50 by September. My data is telling me that 25% of my visitors have come to my site more than once!
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