This is Part 2 to “Blah, Blah, Blah, Blah, Blogging.” In this blog entry, I have outlined a few practical tips to starting and maintaining a blog presence. To get you started, read on…
Define the Purpose of your Blog
Before establishing your blog, you’ll need to define a purpose. Ask yourself, “What do I want to accomplish with my blog?” With the All Booked Up blog, I want to use it to sell books on-line and in the store. So, I developed a purpose statement which factors in the strategy we used when launching the retail store.
The purpose of my blog is to:
· To gain exposure online
· To build relationships with a wider audience
· To connect with my customer needs and desires
Establish Objectives
Next, you will need to define WHAT you want to accomplish by establishing objectives for your blog. From my experience in the corporate world, setting S.M.A.R.T. objectives will bring you closer to achieving your vision of success.
SMART objectives are:
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Specific
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Measurable
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Attainable
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Realistic
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Time Bound
My SMART objectives for this blog are to:
- Use the blog to increase All Booked Up exposure on the Web by attracting 50 followers by September, 2010.
- Use the blog to increase online sales by 100% by June, 2010.
Use the blog to increase number of customer sales per day by 50% by June, 2010
Develop a Strategy
Your strategy should define HOW you are going to meet your objectives.
To increase All Booked Up exposure on the web, I am going to:
- Select 2-3 blogs related to my line of business to consistently follow and comment
- Use Keywords and website optimization tools to increase my visibility in popular search engines
- Select pictures to increase the amount of time my followers spend on my blog and website
- Write articles and provide tip sheets related to my line of business and share my knowledge of the book industry
- Advertise and post my blog to social media sites like Linked In and Facebook
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