I have been doing some serious research on the value of blogging and where it adds value and where it just takes space. For an author, blogging is an immediate contact with a worldwide audience, it is a platform by which you can assert your expertise, and a place where you can collect feedback from interested parties, after all, you are writing for them, not for you! They are following you not the other way around.
I have outlined a few tips for beginning a blog and keeping it active.
1. Find a free or inexpensive place to blog. Google offers Blogger for free. The templates are easy to use and can be customized to meet your audience needs. Facebook also provides a blog-like option, using NOTES. You can automatically upload an external blog to your FACEBOOK.
2. Blog for at least 10 minutes, everyday! Just like excercise - to keep you fit and active!
3. Blog with a purpose! Don’t just blog with random thoughts – choose a topic related to your subject matter.
4. Offer “prizes” for feedback and/or participation. Often times, authors run contests to collect information they need for a new book, ideas, comments, etc. and then present a free book to a random winner.
5. Subscribe to other bloggers in your genre! See what they’re blogging about and try it out on your own site.
6. Invite guests to your blog! Bring in experts who can speak to a situation or a circumstance and take immediate feedback or Q&A.
Check out this local author’s blog
http://thedarksalon.blogspot.com/2010/02/how-to-write-novel-from-start-to-finish.html
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