Tips for a Successful Book Event

•Provide the store with a brief biography, picture and target market to help them sell the book to the right customers

•Advertise the event on your web site, blog and social media sites – don’t let the message get lost – keep building up the excitement all the way up to the day of your event!

•Engage in “conversation” with the store’s customers through their social media sites and blogs – offer teasers from the book to capture interest and build a relationship (albeit electronic)

•Stop selling/giving away books at least three weeks prior to the event and refer customers to the event location for purchase

•Look for opportunities to create news and issue a press release to the media in the area (town, city, etc.)

•Register the event on www.booktour.com which will feed the information to electronic calendars in the area

•Post flyers in the general vicinity of the area a week prior to the event

•Help the store by bringing in new customers...your friends, fans and customers

•Attend another event the store is hosting to get a feel for how it will go and to support other new authors!

.Visit the store a week early to see the traffic flow during the time your event will take place

.Be EARLY!!